DIRECT GROUPEvents & Production · Riyadh
Proposal DG-P-2026-041
Stand 4D41 · INDEX 2026
Design & Build Proposal — Prepared by Direct Group LTD for

LIVSEATING

Custom exhibition stand — INDEX Saudi Arabia 2026
Stand 4D41 · Space Only
35 m² — 7.00 × 5.00 m
15–17 September 2026
RICEC · Riyadh
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01 · The Brief

Welcome to Riyadh,
Marques & Silva.

Dear Mr. José Marques, thank you for inviting Direct Group to quote for the LIVSEATING stand at INDEX Saudi Arabia 2026. We have studied your technical specification (CTE_Stand_Index_2026, v3) in detail, and this proposal responds point-by-point to your enquiry — scope, costs, services, schedule and terms. Everything below is engineered to deliver your black-and-white, backlit brand presence exactly as drawn.

0 Space only — 7.00 × 5.00 m
0 open sidesIsland-style visibility
3.00 mOverall build height
0 spotlights30 W LED · 4000 K · CRI ≥ 90
0 plinthsFreestanding display, 3 heights
0 show days15 – 17 September 2026
02 · Scope of Work

One build.
Every detail from your CTE.

A fully bespoke stand — designed, engineered and fabricated in our Riyadh workshop to the exact geometry, finishes and lighting schedule of specification v3 (15 July 2026).

W-01
LIVSEATINGmade in portugal

Backlit brand wall

A single vertical wall in jet black, carrying the LIVSEATING logotype in backlit PVC lettering. Secondary icons, logos and the “made in portugal” mark applied in printed vinyl, exactly per your attached artwork file.

Backlit PVC lettersPrinted vinyl marksRAL 9005 wallRAL 9010 lettering
C-02

Display counter

A 2.00 m counter positioned against the brand wall, incorporating your material-sample display and two rear storage compartments — each with two internal shelves — plus a front display rail engineered for a minimum 20 kg load.

L 2.00 mRail load ≥ 20 kg2 rear compartments2 shelves each
P-03

Six display plinths

Freestanding plinths at three heights create a stepped landscape for your seating collections — every piece lifted, lit and visible from the three open aisles.

2× 1.75 × 1.75 × 0.25 m1× 1.75 × 1.25 × 0.25 m1× 1.75 × 1.25 × 0.35 m2× 1.75 × 1.25 × 0.15 m
S-04

Overhead support structure

A powder-coated metal structure — two columns carrying a rectangular overhead frame at +3.00 m — hosting the lighting tracks above the collections, engineered to venue rigging and HSE regulations.

Posts 0.10 × 0.10 × 2.90 mCross members 0.10 × 0.05 × 2.50 mTracks 1.50 / 6.00 m
L-05

Track lighting — 16 spots

Sixteen adjustable LED track-mounted spotlights washing the plinths and stand area in neutral white, focused piece-by-piece with your team on handover evening. Backlighting to the main logo included.

16 × 30 W · ≥ 3,000 lm4000 K neutral whiteCRI ≥ 90 · Dimmable24° / 36° beams
F-06
9005
9010
Carpet

Finishes & carpet

Base colour jet black across walls, plinths and structure; pure-white branding for maximum contrast. Dark mottled grey carpet throughout — a physical reference sample is submitted for your approval before production.

RAL 9005 Jet BlackRAL 9010 Pure WhiteCarpet sample → approval
03 · The Design

Exactly as you
envisioned it.

Your own renders, from your technical file — this is the stand we are quoting and the stand we will hand over: the backlit wall, the floating black plinths, the overhead light grid.

LIVSEATING stand — general perspective render
General perspective — CTE_Stand_Index_2026 · v3
04 · Investment

One turnkey price.
Everything in.

A single all-inclusive figure for the complete stand — designed, built, dressed, lit and energized. One number, no itemized extras, no surprises on site.

Full Custom Build One-off construction designed & fabricated exclusively for LIVSEATING — not a rental or modular system.
Turnkey price — Stand 4D41 · 35 m²
SAR 0
≈ €15,010 · excluding VAT
+ 15% VATSAR 9,750 ≈ €2,255
Total incl. VATSAR 74,750 ≈ €17,265
Design & engineering, approvals
Production & full construction
Graphics, printing & backlit logo
35 m² dark mottled grey carpet
16-spotlight lighting package
Power connection & wiring

One all-in price — the six cost centres of your enquiry (design, production, graphics, carpet, lighting, electrical connection) are covered in full. 15% Saudi VAT is added on top of the quoted amount under ZATCA regulations. Euro figures are indicative at 1 EUR ≈ 4.33 SAR — invoicing is issued in SAR. Quotation valid until 17 August 2026.

05 · Included Services

Handled.
From first drawing to last crate.

Your enquiry points 3 – 6, answered: yes to all — and already included in the total above. No hidden extras on site.

Included

Build-up & dismantling

Our own crew erects the stand at RICEC and dismantles it after show close — supervised, insured and fully compliant with venue & organizer regulations. No third-party markup.

Included

Electrical supply & connection

We handle the official power application, connection to the stand, distribution board and wiring — energizing the 16 spotlights and the backlit logo, tested and certified before handover.

Included

Storage of empty packaging

Collection, storage and return of your empty crates and cartons during the three show days, coordinated with the venue's on-site logistics contractor.

Included

On-site support — all show days

A dedicated stand supervisor plus a standby technician throughout 15 – 17 September, on call for any lighting, electrical or finish issue within minutes.

Included

Design revisions

Up to two revision rounds on the 3D design and artwork placement before production release — so what gets built is exactly what you signed off.

Included

Handover & lighting focus

Joint walkthrough with your team on the evening of 14 September: spot-by-spot lighting focus on the collections, snag clearance, and keys to a show-ready stand.

06 · Build-up & Dismantling Schedule

From signature
to show-ready.

The working schedule we would commit to — aligned to the official INDEX exhibitor manual timings once published by the organizer.

Now → 31 July 2026

Confirmation & design freeze

Order confirmation and kickoff call · 3D design with up to two revision rounds · carpet and finish samples approved · final artwork files received.

3 August → 5 September

Workshop production

Steelwork, joinery, RAL 9005/9010 finishing and backlit signage fabrication in our Riyadh workshop — with pre-assembly, QC and photo updates to your team.

11 → 13 September

On-site build-up at RICEC

Delivery to the exhibition hall · structure and walls up · carpet laid · graphics applied · lighting installed, power connected and tested.

14 September · 18:00

Handover & lighting focus

Joint walkthrough with your team, spot-by-spot focus on the collections as the chairs are placed, snag clearance — stand show-ready before doors open.

15 → 17 September

Show days

Stand supervisor present daily; standby technician on call throughout opening hours.

17 September (show close) → 18 September

Dismantling

Dismantling from show close per venue schedule; graphics recycled, structure returned to our workshop, space handed back clear.

07 · Payment Terms

Simple terms.
Two payments.

80% — before production & build
20%
Payment 1 · 80%
SAR 52,000 ≈ €12,010 · + 15% VAT

Due with your order confirmation — and in any case before production and on-site build-up begin. Releases design freeze, materials and workshop slot.

Payment 2 · 20%
SAR 13,000 ≈ €3,000 · + 15% VAT

Due on the opening day of the show — 15 September 2026 — with the stand handed over, energized and show-ready.

Bank transfer to Direct Group LTD — invoicing in SAR; any transfer charges borne by the sender.
VAT: 15% Saudi VAT added on top of the quoted price, applied pro-rata on each invoice under ZATCA regulations.
Validity: this quotation remains open for acceptance until 17 August 2026.
Confirmation: the project is booked on receipt of the signed quotation and Payment 1.
08 · Why Direct Group

Built in Riyadh.
At home in RICEC.

Your question 9 — have we built at this venue before?

Yes — RICEC is home ground.

Our crews design, build and operate stands at the Riyadh International Convention & Exhibition Center and Riyadh's major venues year-round. Hall regulations, contractor passes, HSE inductions and organizer deadlines are familiar territory — a portfolio of recent builds is available on request.

Direct Group LTD

A Saudi events & production company headquartered in Riyadh and active across the Kingdom — custom exhibition builds, brand activations, corporate events and media production.

  • In-house workshop — steel & joinery
  • In-house design studio (3D + technical)
  • Own lighting, AV & rigging inventory
  • Bilingual project managers (EN / AR)
09 · Transport of Your Products

Freight from Portugal — outside our scope

To answer your transport question directly: Direct Group does not provide international freight forwarding. Shipping your chairs from the Port of Leixões (Porto) to Riyadh — including sea/air freight, Saudi customs clearance and show-site handling — is therefore not included in this proposal and should be arranged separately.

Our recommendation: appoint the show's official freight forwarder (published in the INDEX exhibitor manual) — they manage Saudi customs, delivery time-slots and handling to the stand.
What we will do: coordinate the delivery window with your forwarder, receive the chairs at stand 4D41 during build-up, and support placement on the plinths with your team.
Empties: once unpacked, your packaging goes straight into the included empties storage and returns to the stand after show close.
10 · Next Steps

Three steps
to opening day.

01

Confirm

Reply to this proposal by email with your acceptance — the quotation is open until 17 August 2026.

02

Kick off

Signed quotation + Payment 1 (80%) — and we hold your design kickoff call within 48 hours.

03

We build

Production updates through August, build-up 11–13 September, handover at RICEC on 14 September, 18:00.

Let's build LIVSEATING's stand.

Ahmad · Project Director — Direct Group LTD
Riyadh, Saudi Arabia · ahmadjolie@directgroup.sa · directgroup.sa

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